Part 1: Understanding Digital Marketing and Creating Measurable Results for Your Brand
- GCP Offices | 1240 Huron Road East, Cleveland, Ohio 44115
In this first session of a two part series, our focus will be on how to maximize your marketing. We will take a deeper look at the current landscape of digital marketing to understand the evolution of how marketing has changed and what principles remain timeless. As new methodology grows in popularity, not everything may be a fit for your brand. It’s important to learn to recognize your company’s marketing goals, where you might encounter challenges and how to tailor a measurable digital marketing plan to meet your needs and fit your budget. In order to maximize digital marketing, analytics can tell you the campaign’s ROI and if it’s making an impact on the bottom line.
- An introduction to the ever-changing landscape of digital marketing
- How to identify your company’s challenges and where digital marketing can best serve your needs
- Learn to maximize your digital marketing budget
- Understanding the importance of analytics to measure campaign success and gauge next steps
About our speaker
This session will be led by Marisa Pisani, Director of Marketing Strategy and Automation at Adcom. Marisa has a strong background in marketing and communications. She is passionate about creating an interactive and enjoyable business environment that supports learning and delivers results. With more than 15 years of experience in the marketing industry, Marisa has assisted in developing many successful campaigns, providing data-driven strategies focused on meeting the objectives of the organizations she serves. Her experience includes working with major brands such as Sherwin-Williams, Goodyear, Daimler Trucks, Ridgid Tools, The Cleveland Clinic and The Rock & Roll Hall of Fame. Adcom specializes in Brand Building & Positioning, Generating Demand & Conversion, and Marketing Consulting.