About The Event
Let’s face it—the human attention span is shrinking and we are creating more content online than ever before. Those are big challenges for today’s marketers. With more channels to work in, more mediums, more stories to tell, and everyone’s time at a premium cost, marketers must know how to win the attention and context games. If you're trying to connect to your audience in the wrong context, it doesn't matter how good your content is. If you fully understand context and tactics but don't know how to produce good, valuable content, that won't work either. In this first session of a two part series, this session aims to help you understand strategically and tactically how to win the attention and context games in today's digital landscape.
The shift in communication and how we do business
- How to utilize targeting within social advertising platforms
- How to "DJ" your content
- How to listen to and engage with your community
- How to get creative with emails
This session will be led by Sam Brenner, VP of Marketing at BoxCast, one of Cleveland's most exciting tech companies.
He is responsible for managing BoxCast's global marketing strategy. In just under three years, Sam has built a content marketing machine from scratch that continues to drive results and extend the global reach of the company’s brand.
Sam started his career in 2009 as an outside salesperson. He sold copiers, printers, and document management software the hard way: cold calling. After more than two years hawking copiers and printers from Cleveland to Erie, Sam parlayed his sales commissions into recording his first studio album titled Where We Begin. In the summer of 2011, Sam quit his sales job and created Sam Brenner Music.
Between 2011 and 2013, Sam played his songs in clubs, coffeehouses, and colleges all around the country. Thousands of miles, hundreds of shows, dozens of broken guitar strings, and two studio albums later, Sam decided music will always be an important part of his life but it didn't need to be his full-time gig. Sam has been fortunate to share the stage with talented artists such as Lifehouse, The Verve Pipe, Lee DeWyze, Steve Moakler, Andrew Ripp, Griffin House, Bushwalla, and many others.
After transitioning his music from full-time career to beloved hobby, Sam started working as a consultant and business development manager for a digital marketing agency. He quickly started managing a variety of accounts and reestablished the agency's business development arm. At the time, there were a variety of terms being used to describe the "new way" of marketing online: internet marketing, content marketing, digital marketing, and inbound marketing. To Sam, whatever people preferred to call it, creating value-based content and distributing it online where people can discover it just made sense.
Knowing where consumer attention is and how to best serve them valuable content is Sam's simple mission.
This is part 1 of a 2 part series. Click here to learn more about part 2. Register for part 1 and part 2 and save $10. Email firstname.lastname@example.org to take advantage of this deal.
$25 for members
$50 for non-members
RegisterRegistering multiple people? Contact email@example.com
1240 Huron Road East
Cleveland, Ohio 44115
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