About The Event

Social Media Marketing

As social media enters its second decade, there are more channels than ever to consider for communication.  And with each new channel, a new, younger audience seems to jump on “the latest thing” and claim it as their own, until it too, becomes uncool, and they leave that in the dust and move on to the next.  How are you supposed to keep up with the “latest cool thing” in addition to changing algorithms on the established channels? You are a small business owner with limited resources!  There is only so much time in the day, right?

The good news is you do not need to be on every social media channel because your audience is not on every social media channel!

Presented by Kasey Crabtree, president of the Northeast Ohio Chapter of the American Marketing Association, this webinar will start with the assumption that most of your target audience is age 35 and older. From there, we will go a little deeper into identifying your audience a little further and also what channel or channels work best to promote your product or service.

 We will look at best practices for:
• Effective posting
• Posting frequency
• Picture content/framing/sizing
• Tools to save you time 
• Quick and FREE ways to measure results
• Quality over Quantity
• Pay for play


$0 for members

$0 for non-members





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