Mind Your Business sat down with Radicelli recently to find out more about some of the guiding principles he uses to grow his business.
MYB: What is the best piece of advice you've been given and who gave it to you?
Radicelli: I think it was Beyoncé who said, “Put a ring on it.” That was for my wife. But with regard to business, during my time in the Goldman Sachs 10,000 Small Businesses program, Monika Moss-Gransberry said that “Anybody who can be your competitor can be your partner.” That stuck with me and had a real impact on our business practices going forward.
MYB: What is one example of how you've applied this advice to your business?
Radicelli: Many people don’t know it, but Rock The House is comprised of a number of divisions. Our audiovisual and production division is by far the largest, but two of the entertainment divisions are the result of acquisitions of previous competitors, Selective Sound Entertainment and Zone Entertainment. I believe that you can accomplish more if everyone’s interests are aligned. When you let go of ego and embrace opportunities to learn and grow as a team, amazing things can happen.
MYB: Who would you consider to be a mentor for you professionally and how have you cultivated that relationship?
Radicelli: In my early years, my parents were absolutely my entrepreneurial catalysts. They mentored me in various ways with regard to business practices, beyond just normal parenting. As my business started to evolve, my mentors were professionals in every walk of life, including some of my customers. Mentors became those people who were willing to answer all of the questions that an eager and knowledge-hungry young entrepreneur asked them. Flash forward to now. I believe it’s very important to be open to mentorship, education, and growth opportunities. That is what led us to be a part of Think Tank, a national benchmark group of entertainment and production owners, of which I am the director. Through national benchmarking groups such as this, I’ve developed relationships with a number of mentors. On a local level, each year the Entrepreneurs’ Organization (EO) provides its members with mentorship as part of the program. I’ve been privileged to have a number of really strong mentors as part of that organization.
MYB: How has your relationship with your mentors impacted the way you do business?
Radicelli: Mentorship is about knowing and understanding that you don’t know everything. Having direct access to people who are willing to share experiences, good and bad, and to equip you to make the best decisions with what you have at hand is an invaluable asset. Between Think Tank, EO, and additional networking and professional relationships, I choose to surround myself with people who are open and willing to share experiences freely. We need to embrace our vulnerability and learn from each other if we are going to grow, personally and professionally. Without these groups and mentor/mentee relationships, it’s possible that we would still arrive at where we are today, but we’d be at least ten years behind.
MYB: And now for some shameless self-promotion, we have to ask: What value do you get out of being a COSE member?
Radicelli: We are honored to be a part of a thriving community of event professionals and entrepreneurs in the Northeast Ohio area. With that important relationship comes a dedication to innovation and involvement in the community. As a COSE member, we are empowered to connect with other small business leaders and share experiences through countless networking and educational opportunities. There are so many resources made available through the COSE website that are incredibly helpful for small businesses—from strategic planning courses and local business news to entertainment and insurance discounts.
Learn more about the benefits of being a COSE Member by clicking here. Or, contact our Membership Team directly via email at firstname.lastname@example.org or by phone at 216-592-2355.