Sponsored Content Presented by Accenture
Just as people no longer say they live in the “age of electricity,” the days of calling something digital to insinuate that it is new and innovative are numbered.
The word is already passé in the consumer space. Soon, it will be the same for enterprise. There is no need to say you are a “digital business.” If you’re still in business, investing in digital is understood.
What does “post-digital” mean for companies? Doubling down on completing their digital transformations to get the most value from those investments—and at the same time, turning a strategic eye toward what’s next. Your digitized organization will be the foundation from which you drive all future innovation.
The next era will be one of massive customer, employee, and societal expectations. Fortunately, it’s an era of equally tremendous possibility: to deliver for any moment in any reality.
Are You Ready for What’s Next?
Companies are taking their first steps in a new world – one that tailors itself to fit every moment. It’s a world where products, services, and even people’s surroundings are customized, and where businesses cater to the individual in every aspect of their lives and jobs, shaping the very realities they live in. Soon, each individual will have their own reality, and every moment will represent an opportunity for companies to play a role in shaping it.
What is enabling—and driving—this reality-shaping shift? The emergence of a post-digital world. We as a society are nearing a turning point in digital enterprise, where more businesses will have completed their digital transformations than not. Digital-era technology, which began as a differentiating advantage years ago, is now expected from every business. But its impact is still changing the relationship between businesses and society, and the expectations of individual people.
Digital-born companies and those completing their transformations have showered consumers with digital products and services. Facebook, Twitter, Snapchat, and a constant rotation of new social media brands have become go-to destinations for finding and sharing information. Smart home devices enable contextual interactions between the digital and physical world (Hey Google, remind me to talk to the accounting staff when I get to the office), direct requests for physical products and services (Alexa, order more dish soap), and even digitally driven social interactions from wherever people choose (Siri, call Mom with FaceTime).
The digital saturation of reality has granted companies exceptional capabilities. They can understand their customers with a new depth of granularity. They have more channels than ever to reach those consumers. And with every company finally converging on the same digital footing, there are more digital ecosystems and more potential partners to help companies create holistic experiences.
But as we move collectively into the post-digital era, these capabilities and advantages are now available to every organization. Digital itself is no longer differentiating. With every business heavily investing in digital technologies, how will leaders set themselves apart? The post-digital world is one where technology is the fabric of reality, and companies can use it to meet people wherever they are, at any moment in time—if they rise to the challenge.
Realistically, the world is not yet at the point of everything being instantaneous. But post-digital companies are already playing a different game. Companies still completing their digital transformation are looking for a specific edge, whether it’s innovative service, higher efficiency, or more personalization. Post-digital companies are looking for much more. They are out to bypass the competition by changing the way the market itself works. From one market to many custom markets, on-demand, in the moment.
Accenture’s Technology Vision 2019 highlights five emerging trends that will shape business over the next three years. In each trend, you will see how digital saturation is raising expectations, abilities, and risk across industries, and how businesses are seeking new ways to differentiate themselves as the world moves into the post-digital era.
The 5 Trends for 2019Meet consumers’ needs at the speed of now
1. DARQ Power
Understanding the DNA of DARQ
New technologies are catalysts for change, offering businesses extraordinary new capabilities. Distributed ledger technology, artificial intelligence, extended reality, and quantum computing – collectively referred to as DARQ - will be the next set of new technologies to spark a step change, letting businesses reimagine entire industries.
2. Get to Know Me
Unlock unique customers and unique opportunities
Technology-driven interactions are creating an expanding technology identity for every consumer. This
living foundation of knowledge will be key to not only understanding the next generation of consumers, but also to delivering rich, individualized, experience-based relationships in the post-digital era.
3. Human+ Worker
Change the workplace or hinder the workforce
Workforces are becoming human+: each individual is empowered by their skillsets and knowledge plus a new, constantly growing set of capabilities made possible through technology. Now, companies must adapt the technology strategies that successfully created this next generation workforce to support a new way of working in the post-digital era.
4. Secure Us to Secure Me
Enterprises are not victims, they’re vectors
While ecosystem-driven business depends on interconnectedness, those connections increase companies’ exposures to risks. Leading businesses are recognizing that just as they already collaborate with entire ecosystems to deliver best-in-class products, services, and experiences, it’s time security joins that effort as well.
Meet consumers’ needs at the speed of now
Technology is creating a world of intensely customized and on-demand experiences, and companies must reinvent their organizations to find and capture those opportunities as they come. That means viewing each opportunity as if it’s an individual market—a momentary market.
Want to Learn More? Visit Accenture’s Tech Vision webpage to view the full Technology Vision report, or the short version of the report.